allhealth Media Training

Media Training Workshop

"Brian Ruberry and Jeff Levine offer Media Training 101 through 501 ? and sometimes in the same session! It takes a lot of talent and skill to keep 20 media-savvy physicians still learning, and Brian and Jeff did it!"

Lynn Schultz
Communications Director American Psychiatric Association

View Typical Workshop Schedule

Teach your Spokespersons:

	Specific interview tips and techniques for medical issues
	How to control the interview and the interviewer
	How to get medical messages out before the interview ends
	How to handle confrontational interviews
	Tips on dress, facial expressions and image

The half-day workshop includes a videographer, training materials, handouts and VHS tapes for participants showing their interviews. To set up a workshop for your organization, contact us.

Typical Workshop Schedule

	9:00 Introductions and Goal Setting:
		Build Confidence & Control
		Be Better Prepared
		Learn Interview Techniques
		Project Right Image

	9:10 Discussion of Handouts:
		Ruberry?s Rules
		Confidence & Control
		Know Your Interview Rights
		Preparing: Interview Checklist
		12 Tips To Be A Good Interview
		Your Image: Dress & Body Language

	9:40 Message Development:
		Developing three "Must Air" Messages
		Crafting Memorable Sound Bites
		Bridging & Flagging Techniques

	10:00 Short Break, then,
		On-Camera Interviews
		Playback and Critique

	1:00 Wrap Up

Pick up more tips for dealing with the media at our annual Health & Medical Workshop at the National Press Club.

Allhealth Public Relations 10109 Thornwood Rd. Kensington, MD 20895 Tel: 301.948.1709 Fax: 301.947.5412

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