Social Media Strategies For Health Communicators

Reaching Top Health, Healthcare & Science Journalists in the New Media Environment

Every day, more health and science journalists depend on social media like Twitter and Facebook for story ideas, sources and background information.

If you're not using social media yourself, you may be dropping off their radar screens - if you haven't already.

In this timely 90-minute, On-Demand webinar, you'll learn how to:

• Locate health and science reporters who use social media to cover your stories.
• Become a credible, go-to source on the social web for health and science reporters and bloggers.
• Approach reporters via social media--if whether they welcome it.
• Monitor what's being said about your clients, companies or topics on the social web.

Some of the nation's leading health and science journalists will explain how they use social media in their daily work--and how (and whether) they want to be approached on these platforms.

Nancy Shute Contributing Editor U.S. News & World Report Video Interview	Scott Hensley Former Editor of the Wall Street Journal Health Blog Video Interview
Karen Tumulty National Political Correspondent Time Magazine Video Interview	Julie Rovner Health Policy Correspondent National Public Radio (NPR) Video Interview
Simon Owens Social Media Strategist and Award-Winning Blogger

Craig Stoltz, former editor of The Washington Post's Health section, ex-editorial director of Revolution Health and a Time.com top 25 blogger, will present proven strategies on how to use social media to:

• Find health and science reporters who use social media to cover your stories
• Identify the most influential blogs and bloggers
• Become a high-visibility, go-to source on the social web for health and science reporters
• Learn why your traditional approaches to story pitching don't work in the social media world - and why they may backfire
• Monitor what's being said about your clients, companies or topics on the social web